Leverage Programmatic Advertising in 2025

Get up to speed on how organizations are adapting to AI, Curation, and other developments in programmatic advertising.

By John Davis

Friday, February 7, 2024 at 8.08 a.m.

Use the form below to gain instant access to our  presentation about the latest developments in programmatic advertising.

1. Artificial Intelligence

• AI Overviews and zero-click search results pages are disrupting search marketing budgets. But the Walled Gardens of Facebook and Google are developing AI-powered Black Boxes resembling vending machines that always spit out appealing scores for their own campaigns.
• Meanwhile, AI-powered programmatic technology on the Open Web can fine-tune campaigns based on each advertiser's inputs with more transparency and without relying on third-party cookies.

2. Curation

• Publishers, Agencies, and Advertisers can develop their own bundles of hand-selected ad inventory and audiences based on their own first-party data.
• Private Marketplace Deal IDs can bring publishers and advertisers closer together on pricing and premium placements while still leveraging programmatic infrastructure.

3. Supply Path Optimization

• Advertisers and agencies can put more of their budgets into premium publisher inventory and less into intermediaries.
• Best practices trim bad actors among publishers and inventory suppliers to ensure brand safety and high-quality placements.